free tool

where does your onboarding leak?

put in how many people reach each stage between signup and paying. you get the conversion of every step, the one that leaks most, and what fixing it would be worth. nothing leaves your browser.

how the math works

each step's conversion is the people who reached that stage divided by the people who reached the one before it. drop-off is whatever is left over. overall conversion is the last stage divided by the first, which is the number most dashboards show and the least useful one for deciding what to fix, because it hides where the people went.

the "what if" box lifts one step's conversion by the percentage you pick, relative to where it is now, and assumes every later step keeps its current rate. so if 60% of people who finish setup reach first value and you lift that by 20%, it becomes 72%, and the extra people flow through the rest of your funnel at your existing rates. the last stage is treated as paying, and multiplying the extra paying accounts by revenue per account gives the monthly and yearly figures.

the leak is usually a screen

when a step converts badly, the cause is rarely abstract. it tends to be one screen where people don't know what to do next: a setup form, an integration that needs a key they don't have, an empty dashboard. that is the moment heytappr is built for. the user asks what they're trying to do, and gets walked through the real buttons on that screen. if you're deciding what counts as activated, our piece on user activation rate goes through it.

a benchmark, used carefully

the most useful public number we know of is from the Userpilot SaaS product metrics benchmark (checked September 2026): an average activation rate of 37.5% and a median of 37.04% across 62 companies. products and definitions differ a lot, so treat it as a sanity check, not a target. the better comparison is your own funnel last quarter.