what is
activation rate
in one line
activation rate is the share of new users who complete a key action that signals they've started getting real value from a product.
activation rate is the percentage of new signups who reach an activation event: a specific action that shows they've actually started using the product for real. teams pick the event themselves, like creating a first project or connecting an integration.
activation is one of the most useful early metrics because it's close to the user's experience. a user who never activates almost never sticks around, so the drop between signup and activation is where a lot of growth work happens.
improving activation usually means finding the steps where people stall and making them easier. that requires knowing where people actually get stuck, not where the team guesses they do.
where heytappr fits
heytappr helps with both halves of that. it walks stuck users through the steps that lead to activation, and its outcome funnels show which of those steps people start, finish, or abandon.
see it in practice
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