what is
feature adoption
in one line
feature adoption is how many users discover, try, and keep using a specific feature of a product.
feature adoption describes whether users actually use a given feature, not just whether it shipped. it's usually tracked as a funnel: aware of it, tried it, used it again.
a lot of features fail quietly at the first step. users don't know they exist, or they know but can't figure out where they live. release notes and announcement modals help a little, but most users skim or dismiss them.
adoption goes up when help meets users at the moment their need matches the feature. someone who asks "can i schedule this?" is the perfect person to learn about scheduling.
where heytappr fits
when a user asks heytappr how to do something a newer feature handles, the guide takes them straight to it on the live page. you also see what users are asking for, which shows which features they're looking for and can't find.
see it in practice
related terms