what is
customer education
in one line
customer education is the practice of teaching customers how to use a product well, through docs, courses, videos, and in-app guidance.
customer education covers everything a company does to teach customers how to succeed with its product. academies, courses, webinars, help centers, and in-app guidance all fall under it.
the goal is customers who are more capable, more confident, and more likely to stick around. educated customers file fewer tickets and use more of the product.
the gap in most programs is timing. a course teaches things before users need them, and a help center only helps if they go looking. the moment of need is usually inside the product.
where heytappr fits
heytappr brings customer education to the moment of need: the user asks inside the product, and learns by doing the task on the real screen.
see it in practice
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