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HeyTappr for product marketing teams

You wrote the launch post, the email, the changelog entry. Users still ask where the new thing is. HeyTappr closes the gap between announcing a feature and someone actually using it, by guiding them to it on the live page the moment they ask.

what a stuck user types:
Where is the new scheduling feature?

01

The launch message, spoken in the product

Your team writes the guide copy for a new feature once, in the console, and it goes through approve then publish like everything else. When a user asks about it, HeyTappr speaks that exact copy and spotlights the real control, so positioning and product finally say the same thing.

02

Users find it by describing it

Nobody searches for your feature name. They describe what they want to do. Server-side AI matches their words against the intents you wrote, using live page context, so "Can I send this later" Still lands on the scheduling guide.

03

See whether the launch landed

Every guide gets an outcome funnel: who asked, who started, who finished. Questions no guide covers show up in the needs-attention list, which is a pretty honest read on what users think your product should do next.

see it in your product

a demo takes fifteen minutes: heytappr guiding real users through a real interface.

questions teams ask

Can we publish a guide on launch day?

Yes. Write the intents and step copy, set the URL patterns and selectors, approve it, and publish. You can pause or edit it any time after.

Does HeyTappr show announcements or popups?

No. HeyTappr responds when a user asks for help. It is built for the moment someone is looking for a feature, not for pushing banners at everyone.

more use cases

related terms

or just email us and see it in your own product.