what is
in-app guidance
in one line
in-app guidance is help delivered inside a product's interface, like walkthroughs, tooltips, and spotlights, instead of in separate docs or support channels.
in-app guidance is any help that shows up inside the product itself, at the moment a user needs it. walkthroughs, tooltips, highlighted buttons, checklists, and embedded assistants all count.
the idea is simple: people learn software by using it, not by reading about it in another tab. when the help points at the real control on the real screen, there's no translation step between the instructions and the interface.
good in-app guidance is contextual and on demand. bad in-app guidance is a tour that fires on first login, covers the screen, and gets closed in two seconds. the difference usually comes down to whether the user asked for it.
where heytappr fits
heytappr is in-app guidance that starts with the user's question. someone types or says what they're trying to do, and heytappr walks them through it on the live page, one spotlighted control at a time, advancing as they click.
see it in practice
related terms