what is
user friction
in one line
user friction is anything in a product that slows a user down, confuses them, or makes a task harder than it needs to be.
user friction is the resistance a user feels while trying to get something done. confusing labels, hidden settings, long forms, and unclear next steps all add friction.
some friction is intentional, like a confirmation before deleting data. most isn't. it builds up as products grow and features get added faster than the interface gets simplified.
friction is hard to see from the inside, because the team knows where everything is. the best signals come from users: what they search for, what they ask, and where they abandon a task.
where heytappr fits
heytappr lowers friction in the moment by walking users through confusing flows, and surfaces it over time: every question users ask is a pointer to something that wasn't obvious.
see it in practice
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